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Crimea Welcomes British Tourists
Following a Memorandum signed between the Ministry of Resorts and Tourism in Crimea and a major London travel company, a presentation of a new tourism office of Crimea took place in the Churchill Museum. This memorandum stipulates joint actions aimed at the promotion of the Crimean tourist product on the territory of Great Britain. Integration of European standards into the tourism industry of Crimea is considered as the main target of tourism development program. The EU delegation in Ukraine gives Crimea great support to help it achieve the target.
Tim Best, the Director of the Crimean tourism office in London, stated that "the Crimea region is a very interesting destination for the British tourists who are attracted by the diversity of the Crimean culture and its rich history."
The experts of the tourism office will participate in creating a special Crimean touristic service for the British people. This year the tourist traffic coming from the UK has increased by a quarter of the 2012 traffic. It is the historic and cultural aspect of tourism that has gained most popularity among the British.
Opening a tourism office in London will definitely help to diversify the tourist traffic and extend the travel season in Crimea. The office will provide reliable and truthful information on the recreational potential of Crimea and will thus promote it as a resort. It is planned to organize joint events reflecting cooperation between Crimea and London, including info tours for the representatives of Mass Media and travel companies, international festivals etc. Under the so called Crimean Days festival, a presentation of the Crimean resorts is scheduled for November 2014. It will also feature jazz music and songs from the best Crimean performers; the visitors will taste authentic cuisine samplings and some of the finest examples of local wine. Besides, the Southern coast will host an international festival of Crimean wine makers and British whiskey manufacturers.
Mango Melvin, the famous British military historian and the author of a book on the history of Crimea gave a speech during the presentation of the tourism office. "The historical events that we shared together, in particular during the period of the Crimean war, make this region a very attractive destination for the British tourists nowadays," - the historian said.
The representatives of the Crimean authorities also informed the participants of the event about the investment climate in Crimea: business does react to the positive changes. Currently, tourism business invests over 1.5 billion UAH into the reconstruction of the recreation infrastructure. And investments to the Crimean tourism industry from abroad are increasingly growing. British investors and travel companies are invited for cooperation and implementation of investment projects.
More than 70 people took part in the presentation of the Crimean tourism office in the City of London, including Mass Media hosts and British travel companies, representatives of the Ukrainian Embassy in Great Britain and other embassies.
Address of the Crimean tourism office: Snow Hill 6, London. Other Crimean tourism and resort offices operate in Kiev, Moscow, Saint Petersburg, Yekaterinburg, Syktyvkar, Riga, Baku, Minsk, Lvov, Dnepropetrovsk and Kharkov.